Facebook Advertising Premium
With our Facebook Advertising Premium package, you receive six months of Facebook Advertising Service run from your own advertising account and pages. This means you can learn through observation how to run ads!
Simply pay $2999 plus 5% admin fee to sign up. This is like getting a month of ads for free!
Because we run these ads from your account, you’ll not only see how we do things, you’ll grow your page likes through the exposure!
Ads are adjusted 1-2x per week (depending on daily ad spend) - This data is needed to make effective ad adjustments. In order to manage your ads, we use tools that we pay more than $250 month to have access to in order to help us assess your ad function! New Ad Creations are completed once per month, but ads are updated and scaled weekly - this is to get the best results. While you can use each new ad set up for a new series (starting a new series with ads each month), see case studies below for the monetary potential of focusing on one series for the full six months.
Our objective is to get you a low CPC and high relevancy score as an indicator that the ad is good. If the ad is performing at a low CPC and high relevancy score, but not converting, or if the author is not seeing sell through, advanced and detailed landing page/product recommendations will be given.
In our experience, authors' conversions and sell through have increased after applying recommended changes, without any change to the effective ads.
What You Receive
* One Fresh Ad Set Up Per Month (Can be used for same series or different series)
* Continuation of any effective ads the manager has previous set up, for a total of up to 6 series starters or 6 standalone by the end of a 6 month period.
* Micro-Changes as the Ad Admin deems are necessary (could be daily or a few times a week - admin decides what needs to be done and when for all micro changes - these are done automatically and you won’t receive messages about these changes)
* Macro-Changes, Scaling, and Product Evaluations as necessary on a Weekly Basis (admin will reach out to you once a week, if you turn in your tracking form on time
, to let you know what changes were made to your ads, what options you have that week, the pros and cons of each option, what you might expect from those changes and when to expect to see those effects, recommendations on scaling, and feedback on conversions/sell through (if relevant) and what you can do on your end to improve those metrics (if necessary). If your tracking for is not turned in on time
, they will adjust your ads based on the ad data alone - but will never scale your ads without speaking to you and gaining confirmation first.
Ads are recommended for....
* Authors with 3+ books in a series already released and live for purchase (the more, the better!)
* Authors in Kindle Unlimited. This is not required, but often will amplify the ROI.
* Authors writing Romance, Paranormal Romance, Fantasy, Science Fiction, and Urban Fantasy. Hot Romance seems to do better than Sweet Romance, but we've had luck with both.
Who benefits the MOST, listed in order:
1. Complete Series (the longer the better but ideally 5+ books) in Kindle Unlimited
2. Complete Series of 3-4 Books in Kindle Unlimited
3. Incomplete Series (the longer the better) in Kindle Unlimited
4. Complete Series of 5+ Books but not in Kindle Unlimited
5. Complete Series of 3-4 Books but not in Kindle Unlimited
6. Incomplete Series (the longer the better) not in Kindle Unlimited.
Other benefits to running ads:
1. build your brand with standalones (if you will just be happy with reaching new readers and getting growth and don’t mind breaking even with your ads.)
2. new releases with a focus on getting sticky and maintaining momentum, again understanding that without a series you may break even in your ads.
By booking this service, you agree to the following: Due to the nature of this service in terms of time involvement, intellectual property, trade secret usage, and value, there are no refunds for services in the delivery stages.
Delivery Stages Include…
- Admin Set Up of Account (getting admin added to relevant pages, ad accounts, access to ad copy documents, pictures, set up of ad tracking sheet, etc.) Value $250
- First Ad Set Up (time to set up the first ad and intellectual property revealed through the ad set up): $1750 Value. You will also get a fresh ad set up once per month, which gives the ability to maintain optimal growth on an existing series or start initial growth on a new focus series. As there is one fresh ad set up each month, you need to communicate with your ads manager if you want it to be for the same series/book or a new series/book.
- Weekly Ad Check Ins (occurring on weeks where the ad form is filled out by midnight the night before the ad check in is scheduled, these weekly check ins include assessing data, adjusting ads as necessary, and/or making recommendations that may need to be carried out on the authors end to make ads more effective, such as changes to the product or product page): $100 Value per check in/$2600 Value over course of service.
Total Value of Service: $5650
*Ad expenses are NOT included in the cost of this service. Facebook will bill you directly for your ad spend when you hit your budget threshold, which is set by Facebook. You can typically expect to spend
$90-$300 in a single month on ad expenses to start, and can scale up from there. You will receive 1 Ad Set Creation Per Month and continued management of any ads the Zero Alchemy Facebook Admin Assigned to You Has Set Up.
The weekly aspect of the service begins on the date your first ad is set up and continues for an average of 26 consecutive weeks. If your ad admin is out for a week due to health or personal reasons, your account may be temporarily reassigned or may be put on hold for one week - those weeks will not count toward your service time. Some clients may receive additional time in the program for free at the discretion of the ad manager, but this is not a requirement of the ad manager. We allow you to 4 weeks total time for the client to take off for family or medical emergencies of their own. Time in the program cannot be extended to make up for missed checks in beyond that.
Acknowledgements: Ads are a marathon, not a sprint! We have clients who have worked their way up from $1000 a month per series to $40,000 a month per series, but this was done over 2 years time. Our goal in the first 6 months is to get your ads profitable and begin the scaling process. We will recommend scaling based on the ads performance with our main goal being to make sure the ads stay profitable and to put forth the lowest financial risk possible during the ads learning phases. We cannot control third party complications that arise from Facebook, Amazon, or other outside providers whom we are not employed/contracted by. By booking this service, you agree to be responsible for your product, as conversion rates and sell through will be depending on your product and landing pages , and we agree to explain data to you when making recommendations if the reason for our recommendation is unclear to you.
You will also be asked to confirm these terms in writing before your service begins. We make it easy to confirm with a simple email that you reply to saying you agree to the terms.
Facebook Ads Premium Case Study:
When Megyn Ward started ads with us on her series, the series was making $1000 a month. That same series is now having weeks where she as nearly $10,000 net profit after ad spend a WEEK. This is something we helped her build up to over 2 years. This is not a new series - it's a backlist series that had no new releases for over a year before we even began ads on the series.
Facebook Ads Premium Review
"I think your ads started about Sept. 30, and you can see the huuuuuge difference they made. KU reads went from something like 4k a day to 15-20k a day! Amazing!" - Alicia Wolfe
Visual Testimony: Miranda Honfleur
"Rebecca, I just wanted to say how happy I am that I came to you for FB ad management. I was really struggling this past summer with both my poor FB ad performance and time management. I knew my FB ads were sucking, but I didn’t have the time, knowledge, or plan to test and fine-tune (nor the health, but I won’t go on about that!!). When I saw you did FB ads, I’d already taken a bunch of your courses and found them very useful (especially on blurbs and BB ads!! But also PMC, that has everyyyyything), so I knew I’d not only be getting great results but also working with someone I trust.
"As an indie author, I know reviews are important (haha), so I wanted to say, feel free to share this and my name, so others can see it and make up their own minds on whether it’s worth it for them. But you took this:
"^ my creeping-up CPC (and these were my BEST CPCs… The others are, uh, let’s just say “really embarrassing,” and I hope no one ever sees them, lol) and stressed-out-to-all-hell me, and you turned it into this:
"Not only did you bring down my CPC (and still are!), but you gave me back time to write, took the stress off of me, AND you were completely transparent about your methods. I can easily go in and see every step you took and learn from the master. So your ad management isn’t even JUST ad management but also almost a course unto itself.
"THANK YOU. Thank you so much for saving my sanity, giving me back my time for writing, and expertly bringing down advertising costs for me.
"Not to mention the bonus of getting to know you better as we've worked together, which I'm so thankful for, too." - Miranda Honfleur
MORE RESULTS
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